5 Things That Are Hurting Your Company's Credibility Online
The key to a reliable, loyal customer base (and therefore, revenue for your company) is not only being able to deliver a good quality product - it also lies with building and maintaining credibility in your brand. In this day and age of internet marketing, credibility can make or break a business - especially if public opinion turns south. As such, it is important to avoid bad online habits or activities that might harm your company's credibility, such as:
Using Vague Language
It is a staple of marketing to use positive descriptive words about your business. The use of these so-called 'superlatives' can position your brand as the 'best of the best'. Media experts, however, have found that the use of vague descriptions can actually damage your business, as your customers become cynical about what your company can actually do. Instead, refer to real-life examples which demonstrate why your business is great: awards, the life of the business and customer testimonials.
Failing To Google Proof Your Business
While your brand name is important, customers are unlikely to remember your website name or URL. Instead, they are more likely to simply search Google for your business. Because of this, you want to make sure that your company is as "Google Proof" as possible.Claiming your business listing with Google can add not only a prominent listing on the search results page (aiding with Search Engine Optimisation), but also add credibility to your business as it appears with Google. Though there are other things that you can do to make your Google results more friendly, claiming your business is perhaps the best one.
Not Displaying Testimonials
Customers often look at reviews when deciding on the credibility or respectability of a business - whether that be booking a hotel, purchasing electronics online, or even looking for a restaurant to eat.Positive customer feedback makes potential customers feel secure and confident that their decision to engage with your business is not a bad one. Making sure you have positive (and real) customer testimonials can definitely help in this regard.
Using Complicated Language
Often, businesses think that the use of intelligent, long words make them seem like subject matter experts. This is particularly so in the use of jargon and acronyms. However, this can serve to alienate your potential audience. The use of complicated language should be avoided. Instead, use simple, effective and direct language to make your point to a potential customer. It is not about appearing intelligent, it is about communicating clearly with your consumer.
The internet is rife with scams and fake websites. Because of this, customers have gotten much more wary of scammers, and are likely to avoid any website that looks like a fake one. In this regard, using generic photos and text can often make your website look fake, even if the company behind it is absolutely real. Make sure to use photos of real people and real products - your employees can be a great resource. Include personal information about your company, team and history to connect with potential customers.
Credibility is the foundation of a successful business. Without credibility, there is just no way that your company can succeed in the long-term. However, by avoiding the bad habits and activities noted in this article, you can ensure that you are building a trusted and credible online presence that customers will keep coming back to again and again.
September 2, 2018