Branding a major player in the mining sector.

Wisely Group is a privately owned Australian company that provides professional services and asset management solutions to meet challenges in the mining industry.

We were tasked with rebranding the company and visually representing the large company it has now become since its humble beginnings in 1994.

The branding we created references the industry Wisely operates in and takes inspiration from the rigid structures and equipment. We wanted this to work across all touchpoints from digital right through to signage on fleet vehicles.

Coupled with a professional company photoshoot by Minco Photography, Wisely now looks like the big player in the mining sector that it is.